Author Description

This book examines and assesses the current standards for surveys, especially as they are used in the social sciences. They explain the technique's potential and effective application, outlining the process of conducting survey research. The role of theory, the planning and design of projects, pilot work, access to informants, ethical issues, sampling methods, questionnaire preparation, interviewing, processing responses, data analysis, and the presentation of findings are all described. Aldridge and Levine teach sociology at the University of Nottingham. Annotation c. Book News, Inc., Portland, OR (booknews.com)