Author Description

The Search is Over! "The BIG..." is the complete, defining book on taking an idea from the most basic drawing and hand-holding the reader at each stage of the intellectual property development and management process through to commercialisation, AVOIDING MANY POSSIBLE COSTLY MISTAKES ALONG THE WAY! Written in a matter-of-fact way, "The BIG.." has been highly acclaimed, by businesses, universities, national institutuions and business advisors alike. Packed with 220 pages of information and case studies, "The BIG..." is written in a matter of fact way; no legal or technical jargon; just a straight forward, practical and easy-to-read book on everything you will need to know in developing and comercialising an idea. "The BIG..." is ideal for would-be entrepreneurs, students and acadmics, those working in large corporate concerns, business intermediaries and financial advisors. "Whether you are an aspiring inventor working from home or in the R&D department of a major institution, this book is an essential read. I know of no other book like it" Dr John Beacham CBE; DSc; FRSC Former Senior Innovation Advisor to the UK government's Department of Trade and Industry (now the DBERR) "Having an idea is easy; doing something with it is often so difficult. Rob's book removes the mystery and the barriers, taking you through each stage of the process in an uncomplicated, easy-to-read style" Nigel Spencer Operations and Services Directorate The British Library, London "If there is a way of avoiding costly mistakes, then this is a defining book. We would recommend that our students and clients read it from front to back before embarking on their next project." Peter Ford Head of Design De Montfort University, UK Rob Lucas, the author of "The BIG..." works to one rule in exploiting intellectual property: "Maximise the opportunity, minimise the risk". His background spans many years in managing a wide range of intellectual property across many industrial and institutional sectors for