Author Description

"Many first-time entrepreneurs stumble into creating startups that are doomed to fail from the get-go. The chief cause? It is very hard to build a successful startup. While there are many resources to help, the vast majority are self-serving tomes written by people who want to tell their story, proffer a theory, or create a brand image to sell a product or service. In contrast, The Startup Playbook is attractive because it's written by people who created companies out of ideas, financed, and sold companies, and have continued to mentor other entrepreneurs. Bhargava and Herman's trustworthy guidance provides discrete, real-world examples and emotion, making it easier to understand and implement their advice"--