Author Description

<b>Your Complete Guide to Digital Transformation</b> <br> <br> <b>A Field Guide to Digital Transformation</b> is the definitive book on digital transformation. Top-selling IT author Thomas Erl and long-time practitioner Roger Stoffers combine to provide comprehensive, yet easy-to-understand coverage of essential digital transformation concepts, practices, and technologies in the format of a plain-English tutorial written for any IT professionals, students, or decision-makers. <br> <br> With more than 160 diagrams, this guide provides a highly visual exploration of what digital transformation is, how it works, and the techniques and technologies required to successfully build modern-day digital transformation solutions. <br> <br> Learn from the experts and: <br> <ul> <li>Discover what digital transformation is, why it emerged and when to apply it</li> <li>Identify the significant business benefits that successful digital transformations can deliver and how to turn your organization into a "disruptive" force</li> <li>Prepare for and overcome the common challenges associated with digital transformation initiatives</li> <li>Understand the data-driven nature of digital transformation solutions and how they use and continually accumulate data intelligence</li> <li>Understand how digital transformation solutions can utilize AI technology for intelligent automated decision-making</li> <li>Gain insight into customer-centricity and how its practices are applied as part of digital transformations</li> <li>Explore key digital transformation automation technologies, such as Robotic Process Automation (RPA), Internet of Things (IoT), Blockchain. and Cloud Computing</li> <li>Explore key digital transformation data science technologies, such as Artificial Intelligence (AI), Machine Learning, and Big Data Analysis and Analytics</li> </ul> <br> <br> The book concludes with a uniquely detailed and highly visual real-world business scenario that provides step-by-step insights into how