Author Description

When purchased from FlatWorld (the publisher), this Color Print Textbook includes Online Access, Quizzes, Flashcards and Homework (if professor uses Homework system). Online textbook is accessible. Introducing Brain, Person, Group presents psychology using levels of the brain, person, and social world to help students actively apply psychology to their lives. Examining psychological concepts from the levels of the brain (biological factors), the person (beliefs, desires, and feelings), and the world (social, cultural, and environmental factors) helps students organize and integrate topics within and across chapters -- and actively apply psychology to their own lives.