Author Description

"Cultural Psychology presents an unparalleled array of experimental research, including a wealth of current findings based upon actual behavioral experiments, economic games, and studies employing neuroscience methods. Many of the concepts in the text are explained by walking students through detailed examples of classic experiments in the field--demonstrating exactly how the studies are conducted--and challenging them to think about how psychologists obtain answers to their research questions. This expanded coverage of neuroscience research--including chapters on methods, personality, cognition, and emotion--helps students master core concepts and understand how researchers are able to discover those concepts."--