Author Description

If you’ve thought of starting an online business or if you’re already selling online, here’s how to get your share of online customers. This second edition of <i>Starting an Online Business All-in-One For Dummies</i> covers everything from creating a business plan and building a customer-friendly site to marketing with Facebook and MySpace. There’s even a section about setting up shop in the virtual world of Second Life. <p>Eleven handy minibooks cover online business basics, legal and accounting, Web site design, online and operating, Internet security, boosting sales, retail to e-tail, storefront selling, fundraising sites, niche e-commerce, and e-commerce advanced. You’ll learn to:</p> <ul> <li>Build a business plan that translates your ideas into a profitable enterprise</li> <li>Choose software to help you manage taxes, balance sheets, and other accounting chores</li> <li>Create a Web site that helps your business make money</li> <li>Fill orders, pack and ship merchandise, and manage stock</li> <li>Set up, budget for, and implement a plan to protect vital computer equipment</li> <li>Use PR and advertising tools that best promote your business online, including Google AdWords</li> <li>Choose what sells best in Second Life and earn real money from your virtual store</li> <li>Market through niche communities, find and use special marketing tools for nonprofit organizations, and apply successful mobile marketing techniques</li> </ul> <p>Inside the book, you’ll even find a Google AdWords gift card worth $25 to help spread the word about your online business!</p>