
Business experts everywhere have been finding that corporations run not only on numbers, but on culture. Organization consultants Terrence Deal and Allan Kennedy probe the conference rooms and corridors of corporate America to discover the key to business excellence. They find that the health of the bottom line is not ultimately d by attention to the rational aspects of managingfinancial planning, personnel policies, cost controls, and the like. Whats more important to long-term prosperity is the companys culturethe inner values, rites, rituals, and heroesthat strongly influence its success, from top management to the secretarial pool.For junior and senior managers alike, Deal and Kennedy offer explicit guidelines for diagnosing the state of ones own corporate culture and for using the power of culture to wield significant influence on how business gets done.
Page Count:
232
Publication Date:
1982-01-21
ISBN-10:
0201102773
ISBN-13:
9780201102772
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