Author Description

<p><strong>Tourism: The Business of Hospitality and Travel</strong> examines tourism through a business lens, considering the management, marketing, and finance issues most important to the industry. Conversational and fun to read, it uses cases and real examples to provide a holistic, global view of the tourism business.</p> <br/> <br/><p>The <strong>7th Edition</strong> explores trends across industry segments, with a new emphasis on the business/leisure travel market. Drawing on expanded academic research, it weighs the economic, political, environmental, and social/cultural impacts of tourism, as well as the critical issue of sustainability. International practices and perspectives are now more present, with multiple new examples.</p>