Author Description

Harness the power of artificial intelligence to transform modern marketing. Artificial Intelligence Marketing introduces higher education students to the tools, strategies, and technologies reshaping how brands connect with consumers in a data-driven world. This comprehensive textbook blends marketing fundamentals with cutting-edge AI applications, helping students understand how automation, analytics, and machine learning are revolutionizing customer engagement. Students learn how to apply AI to marketing research, content personalization, campaign optimization, and customer relationship management. The curriculum covers predictive analytics, natural language processing, chatbots, recommendation systems, and ethical AI use—giving learners practical insight into how AI enhances marketing performance and decision-making. Hands-on assignments, real-world case studies, and project-based learning help students gain experience designing and managing AI-powered marketing strategies. The textbook emphasizes critical thinking, creativity, and technical literacy, preparing students to use intelligent tools confidently across marketing, business, and communication roles. Perfect for courses in digital marketing, data analytics, business intelligence, and artificial intelligence for business, this textbook equips students with the knowledge and practical skills to leverage AI as a competitive advantage in today’s rapidly evolving marketplace.