Getting It Right The Second Time: How American Ingenuity Transformed Forty-nine Marketing Failures Into Some Of Our Most Successful Products
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Author Description
Details marketing strategies for beating the odds using anecdotal accounts of the failures and successes of such products as Life Savers, Pepsi, and Jell-O
Page Count:
270
Publication Date:
1991-09-17
ISBN-10:
0201567555
ISBN-13:
9780201567557
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