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Plain talk on how to make money in today's stock market--and, just as important, how to avoid losing it! "Investment planning has become an important aspect in my life. The First-Time Investor offers real-world investment applications in an understandable way."--Jack Canfield, coauthor, Chicken Soup for the Soul (#1 New York Times bestseller)The first two editions of The First-Time Investor steered clear of Wall Street sales gibberish to reveal proven methods for building and protecting wealth in the stock market. Now, the third edition of this no-nonsense guide updates that message--telling you what you need to know, explaining why you need to know it, and providing real-life examples of what could happen to you if you choose to ignore it in today's fast-action markets.As valuable for market veterans as it is for investors just getting their feet wet, this blueprint of how the market really works reveals:Six investment principles every broker should tell you Top Ten techniques for protecting your 401(k) Easy-to-understand asset allocation strategies for greater return at lower risk Far too many of today's investment books fill novice investors with bogus advice and unsupported claims. Let The First-Time Investor cut through that noise and clutter to show you how to build a solid fortune in the market without breaking a sweat.