Author Description

<p>can You Spare Three Hours To Learn How To Beat The Market? As Unlikely As It May Seem, Hedge Fund Manager And Professor Joel Greenblatt, Whose Investment Firm Has Averaged 40% Annual Returns For Over Twenty Years, Can Teach You How. You Can Achieve Investment Returns That Beat The Pants Off Even The Best Investment Professionals And The Top Academics. In Fact, You Can Learn How It's Possible To More Than Double The Annual Returns Of The Stock Market Averages. <p>but There's More. You Can Do It All By Yourself. You Can Do It With Low Risk. You Can Do It Without Making Any Predictions, And You Can Do It By Following, Step By Step, A Time-tested, Proven Magic Formula That Uses Only Common Sense And Two Simple Concepts. Best Of All, Once You Are Convinced That It Really Works You Can Choose To Do It For The Rest Of Your Life. <p>a Runaway Bestseller Even Before It Was Published, <i>the Little Book That Beats The Market</i> Shows How Successful Investing Can Be Made Easy For...</p> <h3>publishers Weekly</h3> <p>contrary To Efficient-market Naysayers, This Engaging Investment Primer Contends That Ordinary Stock-market Investors Can Indeed Get Better-than-market Returns Over The Long Haul. Greenblatt (you Can Be A Stock Market Genius), A Columbia Business School Adjunct Professor, Touts A Value-oriented Approach That Looks For Bargain Stocks Whose Share Price Is Cheap Relative To The Company's Profitability. His Version Is A Magic Formula That Ranks Stocks On The Basis Of Two Variables-the Earnings Yield And The Business's Return On Capital. His Web Site, Magicformulainvesting.com, Virtually Automates The Procedure For Novices. Greenblatt Offers Lots Of Statistical Proof Of The Formula's Success, But Emphasizes The Importance Of Faith In Seeing The Investor Through Inevitable Short-term Downturns: It Will Be Your Belief In The Overwhelming Logic Of The Magic Formula That Will Make The Formula Work For You In The Long Run. He Conveys His Ideas Through A Lucid If Rudiment