Author Description

<p>Do we confuse globalization for Americanization? What are the distinctive elements in the interplay of the local and the global?</p><p>This much needed book is the first full length text to examine globalization from the perspective of both the West and the East. It considers globalization as a general social and economic process, and the challenges it presents for Western social science. </p><p>The meaning of a global perspective is explored through various concrete examples: religion, migration, medicine, terrorism, global disasters, citizenship, multiculturalism, media and popular culture. </p><p>Introduced with a forward from Roland Robertson the book is brimming with novel interpretations and fresh insights that will contribute to illuminating the practical realities of globalization. </p>