Author Description

A wide-ranging, significant contribution. <br> - Göran Therborn, Cambridge University<br> <br> "A lively, well-informed, and accessible guide through the dynamics and complexities of globalization."<br> - Robert Holton, Trinity College, Dublin<br> <br> "This is an excellent text on globalisation. It is theoretically sophisticated, critically engaging, and empirically comprehensive... perfect for courses on globalisation within sociology programmes in particular."<br> - Andrew Kirton, Liverpool University <p>Do we confuse globalization for Americanization? What are the distinctive elements in the interplay of the local and the global? </p> <p>This book examines globalization from the perspective of both the West and the East. It considers globalization as a general social and economic process, and the challenges it presents for Western social science.<br> <br> The meaning of a global perspective is explored through various concrete examples: religion, migration, medicine, terrorism, global disasters, citizenship, multiculturalism, media and popular culture.<br> <br> Introduced with a forword from Roland Robertson, the book is brimming with novel interpretations and fresh insights that will contribute to illuminating the practical realities of globalization.</p>