Author Description

<p>The book focuses primarily on the impact of AI on in the knowledge economy - particularly Sales, Marketing, and Customer Service. It will encourage you to embrace the arrival of AI (particularly the Augmented variety) as a positive force for the enablement of knowledge workers, and will help you to decide what tasks currently being undertaken by your knowledge workers, can be offloaded to the machine. The book will guide you to look at your most value-add activities - those that require the application of expertise, such as strategic sales, marketing strategy, and customer engagement - and consider how these activities would be better with augmented intelligence. Solving this problem will deliver rapid competitive advantage.</p>