Author Description

What Digital Asset Management Industry Pros say about DAM Survival Guide: "If you are investing in DAM books to learn more about the subject, I can recommend this one." - Naresh Sarwan, Senior Editor, DigitalAssetManagementNews.org "After you've read DAM Survival Guide, when you negotiate with a DAM vendor or try to evaluate the value of a system for your business, you won't have many blanks left for a vendor to fill in with marketing babble. It therefore is a book I warmly recommend." - Erik Vlietinck, Principle, IT Enquirer "From newbies to experienced digital asset managers, DAM Survival Guide provides enough information that you can access what you need when you need it." - Marisa Peacock, Journalist, CMS Wire "Digital Asset Management Vendors, Integrators, Analyst and Consultants be warned the DAM Survival Guide is packed full of insights, strategies and common sense guides for making DAM work for the end user. David Diamond, a seasoned DAM professional, shares his knowledge using wit, analogy, metaphor that cleaves the real meat on the bones of complexity that is Digital Asset Management. David nails it on every level: technology, human and insights. I would not hesitate in recommending DAM Survival Guide to anyone on or starting their DAM Journey." - Mark Davey, Founder, DAM Foundation _______________ ABOUT THE BOOK DAM Survival Guide is a digital asset management book that explains everything you need to know to design, plan, deploy, promote and maintain a successful DAM initiative at your organization. Written by a recognized DAM industry export in a friendly, easy-to-follow style, DAM Survival Guide is a must-have resource for those new to DAM, and it's great for those looking to increase their DAM knowledge too. DAM Survival Guide is everything you need to know about DAM in one book. Starting with an overview of what digital asset management is and isn't (including a section on why you might not need DAM at all), the book goes on to offer a detailed discu