
Here, builders will find the information they need to create a marketing plan, budget for marketing, gather basic marketing information, manage sales people, run a PR campaign, and conduct promotional events. It includes the major steps involved in the process of selling through the close, move-in, warranty service, and asking for referrals.
Page Count:
118
Publication Date:
1997-01-01
ISBN-10:
0867184353
ISBN-13:
9780867184358
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