Author Description

"Information management is reshaping the basic structure of American enterprise, and biotechnology will be the next industry to be affected. In this pioneering analysis, Davis and Davidson explain what these changes mean and how entrepreneurs, executives, and others responsible for implementing business decisions are preparing today for the challenge of tomorrow." "Citing many information intensive businesses that have extraordinary market value, such as TV Guide and the Official Airlines Guide, 2020 Vision explains the principles of capturing, processing and recycling information that can be used to transform any business. There is overlooked and unused information in every business. Davis and Davidson explain how to find this "information exhaust" and turbocharge it to give your company the competitive edge, show you how to implement successful strategic visions, and summarize proven techniques to revitalize mature businesses and to grow new ones. Defining the realities of future American business, 2020 Vision is more than a fascinating overview of trends. It is a call to action that shows businesses how to survive and thrive in the coming decades." -- Book Cover.