Author Description

This Book Adopts A Multi-layered Perspective To Not Only Investigate The Business And Marketing Practices Of Medical And Health Tourism But Places These Within A Broader Framework Of Contemporary Globalisation, Policy And Practice. Pt. 1. Introductory Context -- Pt. 2. Regulation And Meta-ethics -- Pt. 3. National And Regional Policy, Regulatory And Competitive Settings -- Pt. 4. Branding, Markets And Promotion -- Pt. 5. Conclusion: The Contested Spaces Of Medical Tourism. Edited By C. Michael Hall. Includes Bibliographical References And Index.