A Handbook of Qualitative Methodologies for Mass Communication Research
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Author Description
This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.
Page Count:
0
Publication Date:
2002-01-01
ISBN-10:
0203409809
ISBN-13:
9780203409800
Forskning
Humanities
Social Science
Mass media
Médias
Méthodologie
Methodology
Metodik
Recherche
Massmedia