Designs work for a time, but as context, conditions change function and utility die off. This is as true in nature as it is in business. Unfortunately, unlike nature where it continually adapts and auto-renews itself in response to changing conditions, such trigger is not as automatic, reliable when speaking of the corporate organism. We know that how a company designs itself affects all that follows its culture, its people, its results, and its ability to adapt; self-renew. Unfortunately, most companies follow an operational playbook of a time long since past. Adding to this is also a lack of knowing what to do; that is, what to change to respond to today s challenges. Something different, better is needed. But what? Target Operating Model 2025 is a book about designing differently, decisioning differently making better choices in terms of how companies structure themselves, manage themselves, and engage their people. Our old ways of operating now fail us, resulting in tremendous losses for company, individual, and broader humanity. The time to transform is now! Our times demand it, our companies need it, humanity wants it. Hence, in this book you will learn of 10 design choices that collectively can transform your company, and in one small increment at a time, perhaps the world.