Author Description

Product Description The detailed annual report by Schonfeld & Associates, Inc. covers over 5,000 companies and 300 industries with information on last year advertising budgets, current year ad to sales ratios and ad to gross margin ratios, as well as current and next year budgets and growth rate forecasts. Use it to track competition, win new ad agency clients, set and justify ad budgets, sell space and time or plan new media ventures and new products. Includes industry and advertiser ad spending rankings. About the Author Schonfeld & Associates develops and markets business information products. The company was started in 1977 by a former professor at Northwestern University. Today, SAI has thousands of customers on six continents. SAI customers are in a wide range of industries from food and financial services to publishing and telecommunications and include major national and international companies, state and federal governmental agencies, advertising agencies, accounting firms, corporate libraries, universities and others.