Author Description

A qualitative survey of more than 100 of the largest public relations firms in the U.S., based on extensive interviews with the firms and their clients, as well as industry's largest employee survey. Includes capsule reviews of firms' strengths and weaknesses. Indexed by geography; specialist services (investor relations, public affairs, crisis communications); and industry specialization (healthcare, technology, consumer products). Ideal for companies looking for outside PR counsel, or for job hunters.