Gunther Kress, One Of The Founders Of Social Semiotics And Multimodality, Has Made Lasting Contributions To These Fields Through His Work In Semiotics And Meaning-making; Power And Identity; Agency, Design, Production; And Pedagogy And Learning; In Varied Sites Of Transformation. Machine Generated Contents Note: Pt. I Two Personal Views -- 1.kress On Kress: Using A Method To Read A Life / Bob Hodge -- 2.on Transformation: Reflections On The Work Of, And Working With, Gunther Kress / Bill Cope -- Pt. Ii Semiotics And Meaning-making -- 3.semiotic And Spatial Scope: Towards A Materialist Semiotics / Jan Blommaert -- 4.proactive Design Theories Of Sign Use: Reflections On Gunther Kress / James Paul Gee -- 5.making Meaning In Japanese: Orthographic Principles And Semiotic Meaning Potential / Sean Mcgovern -- 6.colour Schemes / Theo Van Leeuwen -- 7.on The Problematics Of Visual Imagery / Jan Jagodzinski -- 8.mediated Frameworks For Participation / Peter Lunt -- 9.the Search For Multimodality: Mimesis, Performativity, And Ritual / Christoph Wulf -- 10.on Magical Language: Multimodality And The Power To Change Things / Stephen Muecke -- 11.multimodality And New Literacy Studies: Exploring Complimentarity / Brian Street --^ Pt. Iii Shaping Knowledge: Agency In Learning And Design -- 12.gunther Kress And Politics / Ken Jones -- 13.transformation And Sign-making: The Principles Of Sketching In Designs For Learning / Staffan Selander -- 14.bildungssprache -- A Case Of Multiliteracies And Multimodalities / Ingrid Gogolin -- 15.kressian Moments In South African Classrooms: Multimodality, Representation, And Learning / Denise Newfield -- 16.voice As Design: Exploring Academic Voice In Multimodal Texts In Higher Education / Arlene Archer -- 17.after Writing: Rethinking The Paths To Composition / Kate Pahl -- 18.semiotic Work In The Apparently Mundane: Completing A Structured Worksheet / Diane Mavers -- 19.visual Communication In A Physics Course / Jon Ogborn -- 20.from Error To Multimodal Semiosis: Reading Student Writing Differently / Mary Scott -- 21.encounters And (missed) Opportunities -- Rethinking Media And Communication Studies From A Multimodal Perspective / Brigitte Hipfl --^ 22.composition And Appropriation In A Culture Characterised By Provisionality / Norbert Pachler -- Pt. Iv Knowing And Learning Beyond The Walls Of Traditional Education -- 23.towards A Social And Ethical View Of Semiosis: Examples From The Museum / Fredrk Lindstrand -- 24.multimodality And Digital Environments: An Illustrative Example Of The Museum Visitor Experience / Carey Jewitt -- 25.making Meaning In The Operating Theatre / Roger Kneebone -- 26.learning, Design, And Performance: Towards A Semiotic-ethnographic Account Of Surgical Simulation / Jeff Bezemer. Edited By Margit Böck And Norbert Pachler. Includes Bibliographical References (pages 271-289) And Index.