Author Description

The Research Alert Yearbook, 2002 Edition provides you with instant access to 2001's most important research on consumers. You get an entire year of research - organized by subject - drawn from the pages of Research Alert, Youth Markets Alert and Marketing to the Emerging Majorities, all in one place. This comprehensive single-volume reference presents findings from over 1,000 reports, studies, polls and focus groups gathered from more than 400 sources.