Author Description

Gives information on publicly owned corporations that spend on advertising. The study is organized by SIC and alphabetically by company name within each SIC. Each company's historical information includes advertising spending and sales for each of the last five calendar years expressed in constant 1990 dollars. Measures of profitability and effectiveness of the company's ad expenditures are shown with What-If Scenarios and Management-By-Objective values. A true picture of competition, advertising and market share by company and industry.