Author Description

This VHS video can be used to introduce chapter topics, or may be viewed at the end of the chapter for wrap-up discussions. There are 6 segments, which range from 7-8 minutes in length, on topics such as managing a global economy, marketing in a global environment, international financial management, and more. Video questions are in the video discussion guide on the Instructor's Resource CD. These questions will facilitate discussion of the video and can be used to enhance chapter topics.