Author Description

The latest, fully updated edition of this popular workbook, containing the most recent exam questions and specimen answers from the senior examiner. Marketing Fundamentals has been specifically written for students studying for the Marketing Fundamentals module for the CIM Certificate course. It is endorsed and recommended by Trevor Watkins, the CIM Chief Examiner. Written to help you pass first time, the text layout is lively and interactive. Each Unit has the same structure make learning easier and more consistent. Units contain: * Unit objectives to make planning your time easier * Unit tasks to help you test what you have learnt * Practical examples and case studies to relate theory to practice * Helpful questions to test your knowledge * Where to find out more in case you're stuck * Succinct Chapter summary * Revisions tips to help you get through the exam Quotes from users of the first editions include: 'Excellent layout - an interesting book to study', 'Clear, concise information - easy to read and understand' Essential Reading in the CIM Recommended Reading list