Author Description

In today's overcrowded markets, a good product has to stand out. It needs an attractive and innovative design, reflecting the company's commitment to the product. As such it is an important factor in corporate representation and it is advisable to make use of the expertise of professional designers. Since 1998, "Designer Profile" has provided German, Austrian and Swiss designers - active in the fields of industry, trade fair and exhibition building, graphics and multimedia - with a medium through which they can introduce themselves and present their work and fields of activities. The result is a work of encyclopaedic breadth, which should offer management decision-makers assistance in obtaining an overview of the capabilities of designers in Germany, Austria and Switzerland. In addition, it provides agencies with information on the spectrum of services offered by potential design partners. For professionals, students and designers just beginning their career, the book is a useful analysis of the competition.