Author Description

The latest, fully updated edition of this popular workbook, containing the most recent exam questions and specimen answers from the senior examiner. Strategic Marketing Management has been specifically written for students studying for the CIM Diploma. It is endorsed and recommended by Professor Trevor Watkins the CIM Chief Examiner. Written to help you pass first time, the text layout is lively and interactive. Each Unit follows the same structure to help make learning easier and more consistent. Units contain: * Unit objectives to make planning your time easier * Unit tasks to help you test what you've learnt * practical examples and case studies to relate theory to practice * helpful questions to test your knowledge * where to find out more in case you're stuck * succinct chapter summaries * revision tips to get you through the exam. Quotes from users of the last editions include: 'These books will replace others I have been using.' 'Best texts available at present and well worth buying.' 'Clear, concise, covers syllabus well. Very student friendly.' 'Excellent book, very informative - will recommend it.' Essential Reading in the CIM Recommended Reading list