Author Description

This new text provides a contemporary approach to college algebra, ideal for the many skeptical or apprehensive students who ask, ""When am I ever going to use this?"" The key phrase is ""Make It Real"" since the goal is to make the material relevant and understandable to today's college students. But many books make this claim--so how is COLLEGE MAKE IT REAL different? In other texts, which simply wrap real-world situations around problems, the context isn't needed to do the mathematics. Written by skilled and passionate teachers, this text uses real-world data sets and situations to draw out mathematical concepts. Students are immersed in familiar contexts--from golf course ratings to Egyptian pyramids--from which concepts emerge naturally, and then guided in using their understanding of those ideas to make sense of the mathematics. The real-world contexts are not only helpful for understanding procedures--they're necessary. The concept of a function, the use of modeling, and the thorough integration of real-world applications are integral to the text. If there's one new college algebra text crafted to stand up to a ""reality check"" comparison with your current book, this is it.Important Media content referenced within the product description or the product text may not be available in the ebook version.This product is included in a Cengage Unlimited subscription. Subscribe to Cengage Unlimited for all your Cengage access codes on platforms like MindTap and WebAssign plus the online version of your textbook for one price per semester.