Author Description

<b>For undergraduate and graduate marketing strategy courses. </b><br><br>A comprehensive, practice-driven approach to developing decision-making skills in marketing.<br><br>Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, <i>Strategic Marketing Problems: Cases and Comments</i> balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they’ve learned. <br><br><p>This edition features a new chapter on chapter on marketing channel and supply chain strategy and management and ten new cases.</p><br>