Shaping The New Presidential Campaign / John Allen Hendricks And Lynda Lee Kaid -- From Soundbite To Textbite: Election 2008 Comments On Twitter / Monica Ancu -- The Web 2.0 Election: Voter Learning In The 2008 Presidential Campaign / Terri L. Towner And David A. Dulio -- Evaluating Candidate E-mail Messages In The 2008 U.s. Presidential Campaign / Andrew Paul Williams And Evan Serge -- Campaign 2008: Comparing Youtube, Social Networking, And Other Media Use Among Younger And Older Voters / Paul Haridakis And Gary Hanson -- When Bloggers Attack: Examining The Effect Of Negative Citizen-initiated Campaigning In The 2008 Presidential Election / Timothy K.f. Fung, Emily Vraga, And Kjerstin Thorson -- New Voices And New Voters: Ethno-technology In Reactions To Candidate Messages In The 2008 Campaign / Hyun Jung Yun, Amy E. Jasperson, And Sindy Chapa -- Cnn's Dial Testing Of The Presidential Debates: Parameters Of Discussion In Tech Driven Politics / Rita Kirk And Dan Schill -- New Media's Contribution To Presidential Debates / Pamela Jo Brubaker -- The Biden-palin 2008 Vice Presidential Debate: An Examination Of Gender And Candidate Issue Expertise / Mitchell S. Mckinney And Mary C. Banwart -- Just A Hockey Mom With A Gun: Competing Views Of Sarah Palin On Cnn And Fox / Maridith Dunton Miles, Lynda Lee Kaid, And Kendall Sharp -- International Coverage Of The U.s. Presidential Campaign: Obamamania Around The World / David L. Painter... [et Al.]. Edited By John Allen Hendricks And Lynda Lee Kaid. Includes Bibliographical References And Index.