Author Description

<i><br><p>Images of Strategy</i> develops an innovative and multi-faceted approach to strategic management which will enable students to use and develop interesting and wide-ranging applications alongside some of the latest ideas and analysis.<br><ul><br><li>An innovative and multi-functional approach to strategic management. <br><li>Approaches strategy from different viewpoints: functional, eg technology and systems management, marketing, accounting and HRM, and analytical, eg organization theory, game theory and knowledge management <br><li>Helps students to analyse, integrate and apply the many competing functional elements of strategic choice in today's world. <br><li>Includes case examples to illustrate the chapters. <br><li>Provides further reading sections and student questions <br><li>Written by a team of top management scholars with many years of successful MBA teaching experience.</li></ul><br><p>Further lecturer resources and links, including case analyses and Power Point slides, are available at www.blackwellpublishing.com/cummings