Author Description

<p>It used to take years for new products and services to dethrone industry leaders. Now any business can be instantly devastated by something better <i>and</i>cheaper. How can you protect yourself, and harness the power of Big Bang Disruption?</p> <p>Take maps. Specialist map publishers were swept aside by GPS manufacturers, who in turn were decimated by smartphone apps.</p> <p>In industries from travel to health to energy, start-ups can unravel your strategy before you even begin to grasp what's happening. Worse, they may not even see you as competition- you could simply be collateral damage.</p> <p>The good news is that any business can master the strategy of the start-ups. In this essential book, Larry Downes and Paul Nunes show how to spot the next big thing. Drawing on extensive research by the Accenture Institute for High Performance and interviews across thirty industries, they give you the tools to take control of your future.</p> <p>'Fascinating. Read this book quickly- the rules of the game change overnight.' <b>Paul Polman, CEO, Unilever</b></p> <p>'Everyone has heard of the Innovator's Dilemma, but this book is about the Innovator's Nightmare. What should you do if your business is disrupted virtually overnight? Reading this book is the best action you can take to fend off a Big Bang.' <b>Hal Varian, Chief Economist, Google</b></p>