The Routledge Handbook Of Political Management Is A Comprehensive Overview Of The Field Of Applied Politics, Encompassing Political Consulting, Campaigns And Elections, Lobbying And Advocacy, Grass Roots Politics, Fundraising, Media And Political Communications, The Role Of The Parties, Political Leadership, And The Ethical Dimensions Of Public Life. While Most Chapters Focus On American Politics And Campaigns, There Are Also Contributions On Election Campaigns In Europe, The Middle East, Russia, Australia, East Asia, And Latin America. In Addition To A Thorough Treatment Of Campaign And Elections, The Authors Discuss Modern Techniques, Problems, And Issues Of Advocacy, Lobbying, And Political Persuasion, With A Special Emphasis Throughout The Volume On Technology, The Internet, And Online Communications As Political Tools. Grounded In The Disciplines Of Political Science, Political Communications, And Political Marketing, The Routledge Handbook Of Political Management Explores The Linkages Between Applied Politics And Social Science Theory. Leading American And International Scholars And Practitioners Provide An Exhaustive And Up-to-date Treatment Of The State Of This Emerging Field. This Publication Is A Major Resource For Advanced Undergraduates, Graduate Students, And Scholars Of Campaigns, Elections, Advocacy, And Applied Politics, As Well As For Political Management Professionals.--publisher's Website. American Political Consulting : From Its Inception To Today / Dennis W. Johnson -- Modern Political Campaigns In The United States / Paul S. Herrnson And Colton C. Campbell -- Political Consulting Worldwide / Fritz Plasser -- Political Science And Political Management / Stephen C. Craig -- Political Management And Political Communications / Lynda Lee Kaid -- Political Management And Marketing / Wojciech Cwalina, Andrzej Falkowski, And Bruce I. Newman -- The Permanent Campaign / David Dulio And Terri L. Towner -- Political Management And The Technological Revolution / Stephen K. Medvic -- Message Testing In The Twenty-first Century / Brian C. Tringali -- The New Media In Political Campaigns : What The Future Holds / Peter Fenn -- The Rise And Impact Of Monster Pacs / Steve E. Billet -- The Promise And Futility Of American Campaign Financing / Anthony Gierzynski -- Campaigning Online / Emilienne Ireland --^ Selling Of The President 2004 : A Marketing Perspective / Nicholas J. O'shaughnessy And Stephan C. Henneberg -- What Drives The Cost Of Political Advertising? / Robin Kolodny And Michael G. Hagen -- Running For Office : The Candidate's Job Gets Tougher, More Complex / Ronald A. Faucheux -- The War Of Ideas, Wedge Isues, Youth Recruitment, And Money / Kathleen Barr -- The Religious Right In American Politics / Mark J. Rozell -- Television Campaigning Worldwide / Fritz Plasser And Guenther Lengauer -- Mobile Technology And Political Participation : What The Rest Of The World Can Teach America / Julie Barko Germany And Justin Oberman -- The Modern British Campaign / Dominic Wring -- German Elections And Modern Campaign Techniques / Marco Althaus -- Falafel And Apple Pie : American Consultants, Modernization And Americanization Of Electoral Campaigns In Israel / Dahlia Scheindlin And Israel Waismel-manor -- Russia : Electoral Campaigning In A Managed Democracy / Derek S. Hutcheson --^ Australia And The Modern Election Campaign / Ian Ward -- Election Campaigns In The Philippines / Louis Perron -- Evolution And Limitations Of Modern Campaigning In East Asia : A Case Study Of Taiwan / Christian Schafferer -- Mexican 2000 Presidential Election : Long Transition Or A Sudden Political Marketing Triumph? / Eduardo Robledo Rincon -- Creation Of The U.s. Lobbying Industry / Conor Mcgrath And Phil Harris -- Best Practices In Online Advocacy For Associations, Nonprofits, And Corporations / Brad Fitch -- Building Constituencies For Advocacy In The United States And Other Democracies / Edward A. Grefe -- Political Consultants, Interest Groups, And Issue Advocacy Work : A Lasting Relationship / Douglas A. Lathrop -- Military And Defense Lobbying : A Case Study / Julius W. Hobson, Jr -- Discovering Our (corporate) Grassroots : European Advocacy 2.0 / Marco Althaus -- Campaign Consultants And Political Parties Today / Maik Bohne [and Others] --^ Network Marketing And American Political Parties / Peter N. Ubertaccio -- Managing A Market-orientation In Government : Examples From Tony Blair And Helen Clark / Jennifer Lees-marshment -- Machiavellian Marketing : Justifying The Ends And Means In Modern Politics / Phil Harris, Conor Mcgrath, And Irene Harris -- Ethics In Campaigns And Public Affairs / Candice J. Nelson -- Winning Over A Cynical Public : The Debate Over Stem Cell And Other Biotechnologies / Bonnie Stabile And Susan Tolchin. Edited By Dennis W. Johnson. Includes Bibliographical References (p. 588-623) And Index.