The Volume Presents Findings From A Systematic Research Project Designed To Measure The Eu's External 'communication Deficit' And To Raise The Level Of Its Awareness In Other Regions Through Three Perception Levels: The Study Of Eu Images In News Mass Media Production; A Survey Of General Public Perceptions And Attitudes On The Eu; And A Survey Of The Elite Perceptions Of The Eu. Drawing On Research From New Zealand, Australia, South Korea And Thailand, This Book Will Be Of Interest To Students And Researchers Of Politics, Communication Studies, European Studies And Asian Studies.--book Jacket. Introduction. Research Rationale, Theoretical Underpinnings And Methodological Considerations / Natalia Chaban And Martin Holland -- 1. Mirror Reflections? The Eu In Print And Broadcast Media In The Asia-pacific / Natalia Chaban, Jessica Bain, Katrina Stats And Paveena Sutthisripok -- 2. The European Union In Metaphors: Images Of The Eu Enlargement In The Asia-pacific News / Natalia Chaban, Jessica Bain, Katrina Stats, Paveena Sutthisripok And Yoon Ah Choi -- 3. Exposure, Accessibility And Difference: How Australians And New Zealanders Perceive Europe And The European Union / Bradford S. Jones -- 4. Bringing Public Opinion Back In: Public Perceptions Of The Eu In Thailand And South Korea / Kenneth Ka-lok Chan -- 5. Europe From Within, Europe From Without: Understanding Spontaneous Perceptions Of The European Union In The Asia-pacific / Michael Bruter -- 6. What Australians Think About The Eu: National Interests In An International Setting / Philomena Murray -- 7. The Asia-pacific Power Elite And The Soft Superpower: Elite Perceptions Of The Eu In The Asia-pacific / Jessica Bain, Katrina Stats, Sung-hoon Park And Heungchong Kim -- App. I. Media Environments And Sample Selection -- App. Ii. Portrait Of The Survey Respondents -- Australia And New Zealand -- App. Iii. Portrait Of The Survey Respondents -- South Korea And Thailand -- App. Iv. Questionnaires. Edited By Natalia Chaban And Martin Holland. Includes Bibliographical References And Index.