Author Description

Exploring China's Consumer Revolution Over The Past Three Decades, This Book Shows A Continuing Cycle Leading To Excess Supply And Disappointing Demand, At The Centre Of Which Lies Exaggerated Expectations Of China's New Consumers.combining Economic Trends With The Author's Anthropological Background, China's New Consumers Details The Livelihoods And Lifestyles Of China's New And Evolving Social Categories Who, Divided By Wealth, Location And Generation, Have Both Benefited From And Been Disadvantaged By The Past Two Decades Of Reform And Rapid Economic Growth. Given That Co Book Cover; Half-title; Title; Copyright; Contents; Preface; 1. Introduction: Highlighting Demand In Development; Part I: Narrating Demand: A Consumer Revolution; 2. Increasing Demand: Spending And Shopping; 3. Weakening Demand: Saving And Segmenting; Part Ii: Segmenting Demand: The Wealth Pyramid; 4. Elite Lifestyles: The Good Life And Upward Mobility; 5. An Urban Conundrum: Impoverished Workers; 6. A Rural Impasse: Fragile Livelihoods; Part Iii: Profi Ling Demand: The Demographic Pyramid; 7. Children First: The Indulgence Factor; 8. Chasing Youthful Dreams: Aspirations And Alternatives 9. The Greying Generations: Shifting Needspart Iv: Present Trends: Future Demand; 10. Consumer Confidence: Stability And Security?; 11. Developing Demand: From Trickle To Transition; References; Index By Elisabeth Croll. Description Based Upon Print Version Of Record. Includes Bibliographical References And Index. English