Author Description

This study provides an unusual and timely contribution to knowledge of the management of product and service innovation. Six case studies from large and small companies in the UK and abroad cover a diverse range of industrial contexts including architecture, consumer products and services, textiles and clothing. Each case study includes an audit procedure, the main research methods used and key findings, providing both a unique understanding and different working definitions of design management in action. Issues covered include: • international design policy at Electrolux • communication within British Telecom • relationships between marketing and design The focus is on design management policy audits, emphasizing the importance of communication. The book also includes descriptions of the overall nature of design management, together with review and project questions that will enable the development and teaching of design management and design auditing. It provides useful insights into the way that design can be used as a strategic business tool. This invaluable textbook is a welcome contribution to design management, for those studying, teaching and practicing in the area.