Author Description

With its enhanced design and increased Canadian content, Basics of Social Research: Qualitative and Quantitative Approaches sets a new standard in social research methods. The improved layout makes a difficult subject easier to understand, with a new four-colour, visually enhanced presentation. Updated Canadian content focuses on real research examples from Canadian studies to make social research accessible to students and demonstrate how social research has applications in the real world. Themed boxes, new end-of-chapter questions, and easy access to additional content through MyResearchKit increases student learning and provides a foundation for further learning about social research methods.