<P> <B> </B> Psychologists need access to recent data and industry trends. They can get all they need here in this updated bestseller. <B> </B> Keeping close to its roots, this edition retains both the classic and current research, coverage of diverse issues and a lively writing style. Topics include: understanding social behavior, perception, prejudice, interpersonal attraction, and more.<B> </B> Ideal for social psychologists at any stage of their career. </P>