From the Back Cover Key Benefit: Daily, most everybody interacts with the media-newspapers, radio, television, computers, etc. This book, whose authors are all contemporary media researchers, helps readers develop insight and a system-wide view of interacting social, economic and technological forces at work in today's rapidly-evolving mass media. Key Topics: The interaction of the media with our contemporary life is demonstrated throughout the book. It particularly explores media "convergences" that extend beyond one media institution and examines the issues of media access and use in a market-dominated society. Market: Those seeking to pursue a career in the media.