Art historian Carlo Arturo Quintavalle has described Federico Seneca (1891-1976) as "a leading figure in European culture" in the 1900s: born in Fano, in the province of Pesaro-Urbino, Marche, he developed his artistic research along a "complex journey", an "articulate itinerary in the culture" of a continent that in the 1920s was at the center of many cultural waves he was attracted to, such as Purism, Cubism and Futurism. The "Segno e forma nella pubblicità" exhibition that opened on March 12th at the Galleria Nazionale dell'Umbria, in Perugia, sheds some light on his interesting path, with 300 pieces on display until June 4th, 2017: posters, signs, billboards, cardboard and tin boxes, postcards, logos, calendars, sculpture models and much more, all created by one of the greatest masters of commercial art of the last century, on loan from major museums and collections all over Italy. Exhibition: m.a.x. museo, Chiasso, Switzerland (09.10.2016-22.01.2017) / Galleria Nazionale dell'Umbria, Perugia, Italy (12.03.-04.06.2017) / Museo nazionale Collezione Salce, Treviso, Italy (02.-06.2018).