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Examining the role of mass media and information technology in contemporary society This specially priced comprehensive introductory text emphasizes the increasing diversity and globalization of societies everywhere, and the special role of mass media and information technology in contemporary society. Teaching & Learning Experience Personalize Learning €” MySocLab delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals. Improve Critical Thinking €” Encourages students to consider the role of technolo