Author Description

Research Methodology is not an inherently interesting topic. This book counteracts the natural tendency to shy away from research with an understandable, palatable, useful, and interesting, and above all, readable attempt to explain research methods. Knowing proper research methodology comes from an understanding of basic statistical principles, research design, measurement, descriptive studies, and scientific writing. This book addresses each subject section by section to enhance conceptual learning rather than regurgitation of calculations. For anyone who needs to learn proper research methodology in psychology, social work, teaching, or public relations.