Author Description

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.PackagesAccess codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase.Used or rental booksIf you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code.Access codesAccess codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.--Rigorous, yet readable.The author presents the material with sufficient elaboration, explanation, and examples that not only interest the student, but make it understandable.Introduction to Behavioral Research Methods incorporates the four basic approaches to behavioral research (descriptive research, correlational research, experimental research, and quasi-experimental research), and shows students how to conceptualize questions, measure variables, design studies, and analyze data. Chapters on research ethics and scientific writing (including the most recent version of APA style) round out the book. Throughout each chapter, boxes on “Developing Your Research Skills” and “Behavioral Research Case Study” provide practical examples and pique student interest.Teaching & Learning ExperiencePersonalize Learning - MySearchLab delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals. Improve Critical Thinking — New up-to-date Behavioral Research Case Studies help students apply research to practice. Engage Students — The text is designed to make research methods understandable, useful, and interesting for students. Explore Research — Real research, tidbits about the lives of famous researchers, and intriguing controversies that have arisen in behavioral science are included. A lab manual in MySearchLab helps engage students in the research process. Support Instructors — MyTest, PowerPoints, and an instructor’s manual offer additional support for instructors.Note: MySearchLab with eText does not come automatically packaged with this text. To purchase MySearchLab with eText, please visit: www.mysearchlab.com or you can purchase a valuepack of the text + MySearchLab with eText (at no additional cost). VP: 0205196284 / 9780205196289