Author Description

Aimed for use in Introduction to Mass Communication and Media and Society courses, in departments of Journalism and Mass Communication at universities and colleges.John Vivian and Peter J. Maurin provide students with exciting and up-to-date coverage of media industries and issues. Designed to help students become more informed and discerning users of the mass media, this text emphasizes the current challenges of media, with extensive coverage of the effects of media on culture and society. Various media theories and models throughout the text provide a comprehensive foundation for analyzing the media.