A balanced introduction to basic theories and principles of communicationThinking Through Communication covers a full range of topics–from the history of communication study to the methods used by current communications scholars to understand human interaction. The text explores communication in a variety of traditional contexts: interpersonal, group, organizational, public, intercultural, and computer-mediated.Written in a clear, lively style, this text helps both majors and non-majors develop a better understanding of communication as a field of study.This text is available in a variety of formats — print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab.Learning GoalsUpon completing this book, readers will be able to: Understand basic communications theories and principles Explore the effects of new media on communication Understand the relationship between gender and communicationNote: MySearchLab does not come automatically packaged with this text. To purchase MySearchLab, please visitwww.mysearchlab.com or you can purchase a ValuePack of the text + MySearchLab (at no additional cost): ValuePack ISBN-10: 0133841294 / ValuePack ISBN-13: 9780133841299.