The tenth edition of Social Psychology continues to integrate classic and current research and present the research in a highly readable and engaging fashion. This classic text retains the hallmark of its own past success: up-to-date coverage of the quickly evolving subject matter written in a lively manner that has been embraced by hundreds of thousands of students around the world. The fascinating field of social psychology is pertinent to the lives of every reader; all students and instructors can take something personal from this edition and use it in their own life. Because of the highly personal nature of the material, the theme of "taking social psychology with you" is new to the tenth edition of Social Psychology and is reflected in the book in several ways.